Found in a box of ephemera — this press release from the Paris HQ of legendary fashion designer Coco Chanel announcing a forthcoming exhibition on a May 5th (possibly 1933) of over a hundred dresses made entirely from British materials.
The aim of this non-selling exhibition, which was to be held at 39, Grosvenor Square and would last a fortnight, was to promote co-operation between textile manufacturers and exclusive model houses in Britain and designers in Paris. The show was the result of a previous visit to London when Mlle Chanel had met with forty textile manufacturers. From the samples they had brought with them she had produced a collection that aimed to prove that’ it is possible to be appropriately dressed in British materials for a cloudburst at Ascot or a hurricane at Lords, as for a dead calm at Cowes, or a tropical spell on the Scotch moors.’
‘These dresses and their many accessories ’, the press release continues, ‘will be displayed by English girls, (including Mrs Ronald Balfour and Lady Pamela Smith), and as each dress appears, a card will be shown stating the name of the manufacturer of the materials employed. Continue reading