Most people want to know how the Teddy Edward story began. The original teddy bear belonged to Sarah the then two-year-old daughter of Patrick and Mollie Matthews. Patrick Matthews, one time manager of Vogue Magazine Studios, had taken a photograph of Cecil Beaton's cat sitting in a flower bed and a framed enlargement was hanging in Sarah's bedroom. One day Mollie suggested that it might be a good idea to take photographs of several soft toys for children's nurseries - or even better do a book about Teddy Edward and his friends.
The present Teddy Edward is not the original bear, who in the early days acted as Sarah's constant companion as well as photographic model ; like all well loved teddy bears the original teddy began to show signs of wear. And so a new bear was found but visually he didn't look exactly like the original Teddy Edward. So the two of them were taken off to the doll's hospital where Teddy Edward Mark 11 had his face lifted so that you couldn't tell the difference between the two of them. The original Teddy Edward is still much loved and lives in cosy retirement in Sarah's room.