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The Beatles as a religious cult

Found in Photoplay- A British Film Magazine from March 1964, this piece by Ken Ferguson who appears to have been the magazine's editor. It was called 'Are the Beatles a Religion' and has soundbites from fans, vicars (who had more of a voice in 1964) teachers, impresarios and the lads themselves. The 'Adam' referred to is Adam Faith, a pop star of the time. 'Cliff', of course, is Cliff Richard…here is an abridged version:

Beatlemania, is a form of hysterical worship instigated by four young men who call themselves The Beatles. John, Paul, George, Ringo have written themselves into musical history with their savage, pulsating, hypnotic sound.

The other evening I felt the full blast and fury of Beatlemania as I sat in a theatre along with almost 2000 screaming, hysterical worshippers of the Beatles. It was fantastic. On stage, the four boys moved their lips and went through the motions of a performance but nothing could be heard above the roars of mass appreciation. How did it begin? Why did it begin? Where will it end?

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