Coffee and Kafka, anyone?

In an issue dated June 4th1954 of Desiderata, the weekly publication ‘providing a direct link between library and bookseller‘ we find the following news snippet from the back page:coffee machine 1950

A Sussex bookseller has set up a coffee-bar at the back of his spacious shop with a counter, decorated in red and gold and equipped with the latest type of coffee machine, fitted into a tall bookcase. He claims, no doubt correctly, that it is the only coffee-bar to be found in any bookshop in the country and says, according to a press report, that in installing it he had in mind the coffee-houses of the 18thcentury “ at which it was customary for people interested in books to meet to discuss literature”.

A  good idea, perhaps, but not our cup of tea.

The report does not state whether the unnamed bookseller/barista sold second hand books or new ones, or both, but since most of the content of Desideratais devoted to the ‘wants‘ of provincial libraries and second hand booksellers (the eminent dealer Charles Traylen is featured in this particular issue), we can reasonably suppose that the bookseller in question dealt in second hand books.

We have absolutely no idea why this dealer should be so certain that his shop was a pioneer in providing coffee, but the tone of the report seems to suggest that to the journalists who covered this story such a service was a great novelty. Nor are we told whether this coffee was offered free to customers as a sales gimmick, or had to be paid for. We at Jot 101 pose this question because we remember well back in the 1990s a certain book dealer in Hitchin, Hertfordshire ( alas now gone) who supplied comfy seats on which customers could drink their free cup of very good percolated coffee. This most welcome bonus only lasted a few years, but at the time your Jotter felt it to be a rather clever way of establishing good relations with the clientele. Before then and since coffee, when it featured at all in bookshops, which was rare enough, it had to be paid for.

We looked in vain on the Net for book dealers of the 1950s who might have emulated the Sussex dealer’s example, but good ideas in marketing are almost always copied in some form or other by rivals, so there must have been a few takers for this coffee ‘n’ books scheme. Certainly many dealers over the years have tried to inculcate in their premises an informality akin to that found in a private library. In the 1980s the legendary Shakespeare & Co on the Left Bank in Paris positively encouraged customers to become literary flaneurs by providing sofas for them to lounge around on. And an earlier Jot featured a certain bookseller in the USA who made her small shop a simalcrum of a some arty person’s back parlour, with tasteful bric a brac jostling for attention with rare books. [R. M. Healey]

 

Food products named after writers

IMG_4443Spotted in California at De Luxe Foods this American/ Irish cheese named after Oscar Wilde. Aged two years. Probably very decadent. There are not that many commercial foods and beverages named after writers and artists. Plenty of dishes, however, like Omelette Arnold Bennett, Peach Melba, Chateaubriand etc.,- Wikipedia has an extensive list.)  I have also seen a Jack London wine (a Cabernet Sauvignon with a wolf motif  on the label) and a Conradian coffee called ‘Heart of Darkness.’ Back in Europe there is a very more-ish chocolate biscuit called Leibniz, the name taken from the great thinker and mathematician. Jerry Garcia was the inspiration for Benn and Jerry’s ‘Cherry Garcia’ and in France there is a champagne named after the Marquis de Sade- at 35 euros a bottle it is not cruelly expensive.  The Wildean cheese was $6 for just over half a pound. News of any other such products would be welcome. Why isn’t there a small sponge cake with a distinctive shell-like shape named after Proust?  Or a Balzac coffee (did he not sometimes drink 50 cups a day?)

Medicinal Virtues of Strong Coffee

Typical London coffee house in the 18th century

18th Century Coffee House*

Among the astonishingly varied contents of the very scarce Family Receipt Book (undated but c1810) is this incredible piece of PR on behalf of strong coffee:

‘Strong coffee, in the proportion of an ounce and a half to a pint, and particularly when made by infusion, is not only truly grateful to the palette, but wonderfully fortifies and strengthens the stomach, as well as the whole nervous system. It adds, maintains one of its warmest panegyrists, or gives spirits to the body, on any sinking, faintness, weakness, or weariness, of mind or body, and that beyond whatever the best wine can effect; conveying, as it were, life and strength to the whole frame. It is, doubtless, very good against consumptions, vapours and hysterics, and all cold and moist diseases afflicting the head, brain etc; it prevails also, on being long and plentifully used, against the scurvy, dropsy, and gout , as well as all manner of rheumatic pains ; absorbing all acidities in the human body, and destroying the congelative powers by which those diseases are chiefly generated; while, by it’s(sic) diuretic property, it carries off all those heterogene and morbific humours, after a very singular manner. “

It may be, says Salmon, the medical writer here in part quoted, “that I have said a great deal in commendation of this strong coffee, but I can truly assert that  I have said nothing but what I know myself, and that in my own person, to be truth, and have had confirmed by manifold and daily experiences for a great many years, to my exceeding satisfaction. I was also cured, about ten years since, of a rheumatic pain in my shoulder; which was so vehement that, besides the perpetual pain, I could not as much lift my arm or hand up to my head, not put it behind my back , for nearly two years , in which I received no benefit by a long application of vesicatories, and continual use of opiates. Of this vehement rheumatism, I was perfectly cured by drinking a full quart of strong coffee at a time, and continuing it some days together, nor have I since the smallest return. The like relation I have had from two other persons, particular patients of mine, who were much more grievously afflicted, by their own accounts, than even I was; who by an extravagant drinking of strong coffee, to use their own words, were perfectly cured, and freed from their deplorable lameness, after manifold applications, and the use of many other things, both external and internal, had for some years past been tried in vain.”

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