From Swinging London's Fabulous Magazine 23/10/1965 a piece by Sheena McKay on starspotting around Carnaby Street. The beginnings of a new celebrity culture. 30 years before this type of piece would be full of Lords and Countesses. Sheena Mckay may or may not be the Booker shortlisted novelist...

If the stars don't come to you, the next best thing is to go to them. And the best place to find them is about 11 o'clock in the morning while they're doing their shopping in London's Carnaby Street, the centre of all clothes lines. 
OOOH, smashin' a whole morning out of the office wandering round Carnaby Street with Fab photographer Fiona looking for groups looking for gear! What cooud be lovelier, eh? There is only one place for a man to get the right sort of clothes - from the many little boutiques scattered in and around the narrow little lane just behind Regent Street. Pete Townshend walked into Lord John's boutique drinking a pint of milk which he'd borrowed from his manager's doorstep. He'd had no breakfast. Half a dozen assistants scuttled around pulling out different jumpers, coats and trousers for The Who to try on. Their efforts were rewarded as Pete left with thee pairs of trousers and a shirt, John with two pairs of trousers and two shirts, and Roger a three-quarter chorduroy coat, a crew necked sweater, an order for a suit made to measure and six pairs of special trousers. Over £100 - just like that! Keith Moon was in Bournemouth but I'm sure he'll make up for his absence next time he's in town.