halitoo-1

Halitosis – a firing offence (1940)

Vintage ad for Listerine on the inside of a mystery fiction magazine from 1940, the end of the era of the 'shudder-pulps.' Ads in these mags often relied on shaming the reader - acne, bad breath, weedy body (the guy who gets sand kicked in his face.) The rare pulp 'Red Star Mystery' was the first ever of that title, it lasted about a year. Don Diavolo (The Scarlet Wizard) seen on the cover  was the inspiration for Rawson's famous hero, the Great Merlini. Did the phrase 'Sorry Watkins but we're cutting down' have some currency in the 1940s? Listerine suggests all firms have their employees use it once a day 'maybe a few super- employees can get away with it, but lesser ones shouldn't even try...'

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Pin on PinterestShare on TumblrShare on RedditShare on StumbleUpon

One thought on “Halitosis – a firing offence (1940)

  1. Natural remedies for gum disease

    This is very informative blog. Mostly people think that treatment for periodontal disease is expensive. Some patients decline treatment for periodontal disease due to the expense. However, most actually are more than willing to pay for periodontal disease cure once they have awareness about the disease. It's incumbent upon doctors to explain to patients the enormous stake they have by investing in treatment. Once this is accomplished, most patients are eager to treat their condition and prevent further breakdown or tooth loss.

    Reply

Leave a Reply

Your email address will not be published.