
Today, the non-fiction lists are dominated by the memoirs, cookbooks and travelogues produced by celebrities best know for appearing on TV. But is this a new phenomenon ? Not if the following piece by the novelist Elizabeth Berridge, which appeared in The Writer magazine in as long ago as February 1955, is anything to go by. She wonders if publishers are going to be daring for once and go all out for young authors instead of ‘reaching for a pen to sign up mountain climbers, trans-Siberian foot travellers, egregious peepers into royal nurseries, ex-valets of society people and, of course, television personalities ?’
‘All these aides to publishing constitutes a creeping and insidious risk to those who still like to read a book, not for ready escape or easy entertainment, but for that nourishment of that inner man who cannot be forever denied.
Undoubtedly television has halved the publishers’ headaches. “What, a gap in the spring list ? Ring up Lime Grove and put me in touch with Mr Blank, my wife’s crazy about him. Question is, who can we get to write his book ? “
The transaction is made. The Name and the writer get together, the latter very properly put in his place—for he is now the ghost of a celebrity. The hollow echo behind the pages of a best-seller. The ghostly legions are on the increase in proportion to the amount of attention given by the popular press to the Personality—or should it be the Flavour —of the Month. Just how simple the average TV gazer’s mind is, the following true story will show.
I was in a Coffee Lounge with a delightful woman who has made a great success on television. As we were talking a man came up and asked her if she was Miss So-and –So. My friend said she was. He then took a page from his diary and asked for her autograph, saying in a hushed voice, “There are three people I would like most to meet—I think there are the greatest people in the world today.”
“Oh yes,” she smiled. “Who are they? I am very flattered.”
“Well, his lined, tired face lit up. “ There’s you, and Armand Denis and Cousteau.”
We could not quite see the connection, then I asked, to break the silence: “ Cousteau. So you admire his book, The Silent World?”
He gazed at me blankly. “Book ? I don’t know about any book—I only saw him on the telly.”
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The recent sudden fall from grace of Tudor historian and broadcaster David Starkey over his remarks on the Black Lives Matter campaign recalls to mind another broadcaster of an earlier decade whose detractors also dubbed him ‘ the rudest man in Britain’—Gilbert Harding. This shared reputation comes to mind as we discovered a copy at Jot HQ of the very funny and often wise treatise on good behaviour, Gilbert Harding’s Book of Manners(1956).

Published in the monthly miscellany Medley for September 1935 is this winning prediction from a competition run by The Manchester Guardian. It looks forward to what life might be like in 1950.




