‘A unique feature of modern publicity ‘ : Gordon Selfridge & his Callisthenes articles

 

Harry_Gordon_Selfridge_circa_1910Imagine Mike Ashley or Philip Green sitting down every day to compose a feature article in a leading national newspaper for the amusement and edification of regular or prospective customers of their department stores. It’s impossible to contemplate. Yet in the early years of his flagship store in London’s Oxford Street this is exactly what Gordon Selfridge ( 1858 – 1947) did to publicise the enterprise he had founded in 1908.

Each day for 27 years Selfridge, under the pseudonym ‘ Callisthenes ‘, published a short essay reflecting ‘ the policies, principles and opinions of this House of Business upon various points of public interest.’ The articles appear to have begun around 1910, only months after his store had opened for business. From 1924 they appeared in the ‘ entertainment’ page of the Times and two hundred of these Times articles from 1930 were collected  in book form under the Selfridge imprint in 1933; further articles continued to be published for another four years.

In collecting together these articles, which in their original form provoked responses from all over the world, Selfridge was at pains to emphasise that they were never written to be collected as serious literary essays. Rather they represented ‘a unique feature of modern publicity ‘framed as ‘modern, topical journalism’. Continue reading →

Going to the Sales in 1906

olivias-shopping-001Now that the January sales appear to be in full swing it might be valuable to take the advice of the pseudonymous ‘ Olivia ‘, a copy of whose ‘ prejudiced guide to the London shops ‘of 1906 cropped up in a pile of books. This chatty and opinionated, and possibly American-born, veteran of West End emporia, took retail therapy to new heights in her search for quality, elegance and good value. Here’s what she has to say about the vexed matter of sales.

The magic word that stocks our wardrobes, deletes our purses, disorganizes our routine, fascinates us, repels us, delights us, disappoints us twice a year regularly in London—for how much is it not answerable?

The ethics of sales are so disturbing, one time so morally and clearly good, the next minute so conspicuously disappointing and bad, that no woman, I believe is quite settled in her mind regarding them. 

Personally, I find it a delightful thing to buy a pretty piece of stuff ‘marked down ‘.Even when I can buy the same thing fresh and by the yard, and at the identical price, it never thrills as does that remnant with the wrong amount of yards, the torn edge, and the marked down price. There is no doubt we all love a bargain, even when it is only on paper.

This trait in our feminine character is fully appreciated by the shopkeeper. Therefore, there are sometimes disappointments to be encountered at sales. On the other hand, some of us attempt to remain level-headed in the matter, and are not to be won over. Continue reading →

Etching of Farringdon Road bookstalls in the 1930s

Photographs exist of the famous bookstalls in Farringdon Road, dating from the nineteen forties and fifties, and the one by Moholy-Nagy that illustrates the excellent London Street Markets, was taken in the thirties. But as far as I know, the stalls were never the subject of an etching, of whatever date. Here, dated 1934, is an etching by the brilliantly talented Nathaniel Sparks (1880 – 1956), one of the most popular masters of this art, which of course became moribund almost overnight as a result of the Wall Street Crash.

During the American-led collecting craze, which began just before the First World War, Sparks produced a huge number of etchings, many of them of notable London landmarks such as Westminster Abbey and Tower Bridge, and it is surely a sign of its fame in the thirties that Sparks regarded Farringdon Road as a fit subject for an etching. At that time he was doubtless a customer at the stalls himself, and it is known that in his last sad months, when poverty and illness had him holed up as a lodger in Somerton, he comforted himself by collecting old books. It is also likely that in the last half of a largely peripatetic life, which saw him living with gypsies and farmers in Somerset and the New Forest, he was forced to jettison many of the books he had picked up over the years, in favour of his paints and paper.

Naturally shy, physically slight, and all too aware of the severe rhinophyma which disfigured his face, Sparks sometimes cut a pathetic figure. He could not help compare his ill luck with the fame and fortune that attended his much older cousin, Thomas Hardy, and recorded his resentment in an unpublished satire. Things came to a head in 1940 when an enemy bomb smashed his printing press and he was forced to abandon etching entirely and eke out a living producing pellucid watercolours of scenery in his beloved Somerset.

[R.M.Healey]

The author is grateful for the excellent Nathaniel Sparks Gallery for allowing him to reproduce the two etchings.

Now have proof positive that the etching is of Exmouth Market! (ed.)

The Pan Bookshop, Fulham

A bookmark of the much loved Pan Bookshop in Fulham, London. In late 1997 its landlord accepted a high offer from a grocer and the bookshop 'went dark' (or is it that only for restaurants?) after 32 years trading. The shop's blog is still up and has many commiserations in the comments field - 'best bookshop in London,' 'irreplaceable' and a fulsome piece from Vogue food writer Arabella Boxer (cook books were one of its specialities.) One customer writes: " I will refuse to step foot in whatever shop might replace it - heavens forbid another Carluccio or Starbucks or bar serving caperinias - I would launch a hunger strike if I thought it would do any good."

It seems that by the mid 1990s the area (now known as 'The Beach') was moving away from book culture to cafes, food and delis. The book mark is probably from the 1970s as the 01 number was current then. The Pan Books pink symbol is interesting and one imagines at some point it was full of Pan paperbacks (now quite collectable) although latterly it was owned by Macmillan. Macmillan blamed "tough market conditions, a decline in the overall trading of independent bookshops combined with an expensive high street location in Chelsea" for the closure.

John Cowper Powys’ Bookshop Rant

Found on a late 1960s bookmark from the renowned Holland Park bookseller Peter Eaton adapted from essays of John Cowper Powys in his 1938 work Enjoyment of Literature.

An over the top rant with a lot of incendiary keywords... but a rant would not be a rant if it wasn't slightly unhinged: take it away JC!

What a history of human excesses a second-hand book-shop is! As you 'browse' there– personally I can't abide that word, for to my mind book-lovers are more like hawks and vultures than sheep, but of course if its use encourages poor devils to glance through books that they have no hope of buying, long may the word remain!–you seem to grow aware what a miracle it was when second-hand book-shops were first invented...it too often happens that the books an ordinary man wants are on the 'forbidden shelves'. But there is no censorship in a second-hand book-shop. Every good bookseller is a multiple-personality, containing all the extremes of human feeling. He is an ascetic hermit, he is an erotic immoralist, he is a Papist, he is a Quaker, he is a communist, he is an anarchist, he is a savage iconoclast, he is a passionate worshipper of idols. Though books, as Milton says, may be the embalming of mighty spirits, they are also the resurrection of rebellious, reactionary, fantastical and wicked spirits! In books dwell all the demons and all the angels of the human mind.

Continue reading →

Harold Monro puts up a sign

An excellent photo of the poet Harold Monro (1879 - 1932). Found in a copy of  his Collected Poems (Cobden Sanderson, London 1933). A handsome man reminiscent of TV's Inspector Lynley, the sign is almost certainly by McKnight Kauffer and was seen in commerce at last year's Santa Monica Bookfair.

There is a good piece on him at the Oxford DNB site. It informs us that he inherited a small income from a family-owned lunatic asylum. He was inspired by H. G. Wells's A Modern Utopia (1905) to start an order of ‘Samurai’, Wells's voluntary ruling class.This 'nascent order' (started with Maurice Browne who also started the Samurai Press) collapsed along with his first marriage in 1908. He opened the Poetry Bookshop in December 1912. It was revived after the war and in 1926 moved to Great Russell Street near the British Museum which is likely to be where he put this sign up.The DNB says this of the shop and HM:

Bookshop parties became famous; despite his chronic melancholy, the reverse side of his idealism, he was a generous host and kindly listener, delighting in serious conversation. Some people thought him handsome, others said he looked like an intelligent horse; he was tall, lean, and upright, with sleek dark hair, thick moustache, long face, and sad eyes. His tactless survey, Some Contemporary Poets (1920), shows little critical insight; his greatest service to his fellow poets was as an enabler.

Second-hand Bookstalls in Paris (1890s)

From Dickens's Dictionary of Paris. The book is anonymous but a note in an old bookseller's hand informs us that it was written (partly) by the son of Anthony Trollope. This edition  was published about 1896 and there are advertisements for hotels giving their phone numbers.The book is listed at the British Library as being by Charles Dickens jnr.,

The bookstalls by the Seine are still much in evidence and an occasional source of rare finds. The other stalls dotted around Paris have mostly gone but many lingered on into the 1960s and some may still be there.

The only mention of English books is a stall at Rue Daunou. This street was shortly to have other English language associations - as in 1911 (at number 5)  it became the site of Harry's New York Bar where famously James Bond went on his first visit to Paris aged 16. Ian Fleming writes (possibly this happened to him?) "..he followed the instructions in Harry's advertisement in the Continental Daily Mail, and told his taxi driver 'Sank Roo Doe Noo'...that had started one of the memorable evenings of his life, culminating in the loss, almost simultaneous, of his virginity and his notecase".

Continue reading →

1920s Rare Book ‘Wants’ list

An old list (a 24 page pamphlet) put out by a superior antiquarian bookshop (Walter T. Spencer) in 1920s London. The bookseller has noted almost every single desirable book at that time. Many titles are now forgotten, no longer wanted, impossible to find OR still extremely valuable or even more wanted now than then (e.g. Jane Austen, The Brontes, Beardsley, Wilde.)


BOOKS AND PRINTS 

SPECIALLY WANTED TO BE PURCHASED 

- BY - 

WALTER T. SPENCER, 

27, NEW OXFORD STREET, LONDON, W.C. 

(Opposite Mudie's Library and near the British Museum). 

Telephone No. 5847 Central. Telegraphic Address- "Phiz, London." Private Address- CULVER HOUSE, THE ESPLANADE, SHANKLIN, ISLE OF WIGHT.


Bankers - LONDON & COUNTY (New Oxford St. Branch).

Any Parcels of Books sent, I willingly pay carriage both ways, if we do not come to terms.


Cash always sent by Return Post. Established 1884


→ Shall be glad to hear of Imperfect Copies or Odd Vols of any Books or odd plates in this List.

Continue reading →